There's a marketing estimate that it takes something like seven contacts
with a potential client before they purchase. Email is a wonderful way to
handle these contacts for a variety of reasons:
you can send one message to a large number of people
compared to traditional hard copy marketing it can be a lot less expensive
if you use a list management system you can get instant results like how
many people opened the email and how many "click throughs" there were to
the links in the email
The most important part of an email campaign is having a list of qualified
email addresses to send your marketing piece.
So just how are you supposed to get those email addresses? The best method
is to have a sign up form on your website to capture the visitor's information.
Here are some DOs and DON'Ts for creating a list for your online business.
DO:
Offer an incentive for them to give their email address. People usually won't
give away their personal information unless they get something in return.
Ideas for incentives include: a free report or guide, entry into a contest,
product demo or samples, a complimentary consultation, etc.
Provide valuable content in your communications. Offer tips and advice for
the customer along side your marketing message to keep it from being too
"sales-y."
Ask for valuable marketing data on the sign-up form. Pick only one or two
things to keep the registration process short and easy. What data could really
help you with your marketing? Knowing their gender, age, location, interests?
DON'T:
Sell or give away your list.
Fill up their inbox with messages. Keep to a monthly or weekly schedule at
most.
Bog your message down with lots of advertising. It will quickly be deleted.
It can take time and effort to build your internet marketing list, but the
results will be well worth it.
About The Author
Megan Corwin is an internet marketing coach who helps work at home professionals
grow their businesses. For more articles and advice about online marketing
strategy and solutions, become a member of Megan’s online community
for work at home women:
http://www.wahwoman.com/membership.html
DISCLAIMER
- Please note that all articles on this web site does not constitute
professional advice. All articles are intended to provide a general view
of many topical subjects from a variety of sources. We are not responsible
for the content or any sponsored links that you may choose to visit from
this web site. We suggest you to consult a solicitor for advice relevant
to you own situation before making any important decisions. The author
is not an expert in any given field. By printing, downloading, or using you
agree to our full terms. Below is a summary of some of the terms. If you
do not agree to the full terms, do not use the information. We are only
publishers of this material, not authors. Information may have errors or
be outdated. Some information is from historical sources or represents opinions
of the author. It is for research purposes only. The information is "AS IS",
"WITH ALL FAULTS". User assumes all risk of use, damage, or injury. You agree
that we have no liability for any damages. We are not liable for any
consequential, incidental, indirect, or special damages. You indemnify us
for claims caused by you.
