How to Successfully Sponsor Contests
By Kara Kelso
If you belong to the right groups, you see requests for contest sponsors on a regular basis. So why
should you just give away your products? What is in it for you?
Exposure for your business at a low cost is one benefit. Whoever you are donating to, should give
you credit for your donation, along with your business and web address. This is perfect for "showing off" what you
offer on your website.
Gaining a new customers is always a possibility, too. When the winner gets the chance to try out
your product, it's possible for them to order again from you. They may even just recommend you to their
A few things you should know before committing :
- What the contest is being held for and who is holding it. Make sure the people that are signing
up are your target market.
- Ask if the person holding the contest will give you the names of those entering, or at the very
least the name of the winner (you want to follow up on them to see how they liked the product they won!).
- Find out all the details on how the contest is being handled. Know for sure if this particular
contest is going to work best for you and the person holding the contest.
If you don't belong to any lists or message boards where you see requests for contest sponsors,
here is are a few: