We often hear from people who are desperately trying to find a new or unique business idea. Far better (and easier) to take an existing idea and modify it, or tailor it to a particular group of consumers.

A perfect example of this is Executive Tours of California who run tours to Europe. Nothing unique about that,  until you find out that these tours are called ‘Crack Of Noon Tours’, and the itinerary is designed specifically for people who don’t like getting up early in the mornings. So all the excursions and activities are scheduled from noon onwards. Needless to say, there are no early morning flights.

So there you have it. Are there any other products or services that could be adapted for late risers? Or to turn it on its head, are there any products or service that can be adapted for the early to bed brigade? Once you start thinking about any product or service, the number of potential niche markets you can create a product variation to service, is almost infinite.