Telecommuting Cover Letters
By Nell Taliercio
Question: How do I market myself online?
Answer: With a stellar cover letter and resume.
Okay, so let's get into the meat of this. You know that you need to market yourself and do that
with a stellar cover letter and resume. But, why is that so important? Let's think about this. When you apply
offline for a job you are competing with a handful of people (usually) and right there you have a better chance to
get called in for an interview. Online jobs you are often competing with hundreds, if not thousands, of other
applicants for the very same position.
In the "real world" you apply in person and therefore can dress for success and put your best foot
forward. You can impress them with your presence and personality. Online you can’t. What’s your "best foot forward"
That would be your cover letter and resume and how you present yourself on paper. Your cover letter
and resume has to show your skills, personality...it has to be your presence.
So how do you put your best foot forward with your cover letter and resume? A telecommuting
employer (one who hires work at home employees) is looking for different things on a cover letter and resume then
those offline. So let’s talk about cover letters first. If you're not sending a cover letter with your resume then
this might be one of the reasons you're not getting hired. The cover letter is your VERY first impression. Take the
time to show you're very serious about the job they have open. See if you can find who the head of HR is and
address it to that person. Then tailor your cover letter to that specific position. This is optional, but I always
put where I found the position.
Such as "The position I'm applying for is Customer Service, which I found at XYZ.com". I always did
that even with offline jobs, but it’s not necessary. I think some employers just like to know where you heard about
their job. Especially online because jobs get passed around and around online. So it could have started out on a
certain website and then ended up on hundreds of others.
Then make sure you pay attention to the job ad. Does it say you need DSL? Does it say you will be
working with a certain software? Whatever the requirements, if you meet those then put that down on the cover
letter. The employer will scan over your cover letter and you want what’s on yours to stand out and grab their eye.
If you have what they need then you're going to grab their attention - and that’s what you want!
Overall you want to pay attention to detail, outline why you're the best person for the job
(without going on too long about how great you are) and point out that you have what is required for the job.