A few weeks ago I was wandering through a shopping centre, when my attention was grabbed by
the price tag on a mobile phone. It was over £20,000. I have no idea who pays such a large amount for a
soon-to-be-obsolete item (people who haven’t worked very hard for the money, I’d imagine) but it does show there’s
a market for an upgraded version of just about anything.
Atlanta Watercloset realised this when they launched their business, which aims to provide “exceptionally
clean” portable restrooms (toilets) for outdoor events. If you’ve been to such an event, you’ll know that the
competition provide the bare basics, but little more. Atlanta Watercloset offer toilets with fresh water sinks,
interior lighting, mirrors, coat hooks, shelves and branded loo roll. The environment around the restrooms can be
specially prepared with privacy shields, flowers and pathway lighting. The service is particularly popular at
weddings, where nothing can be allowed to spoil the special day.
Whatever the product, some people will always be attracted to an upgrade – a premium offering over and above what’s
provided by the standard product. If you find yourself competing fiercely with everyone else in your market, now
could be a good time to look at whether there’s a market for an enhanced version of what you do at a premium
I recently spotted this on our old friend Stuart Goldsmith's Web
Site. It's worth a read...
TIME, IT'S TOO PRECIOUS TO WASTE
To realise the value of ONE YEAR, ask a student who failed an exam.
To realise the value of ONE MONTH, ask a mother who gave birth to a premature baby.
To realise the value of ONE WEEK, ask the editor of a weekly newspaper.
To realise the value of ONE HOUR, ask the loving couple that is waiting to meet.
To realise the value of ONE MINUTE, ask a person who missed the train.
To realise the value of ONE SECOND, ask a person who just avoided an accident.
To realise the value of ONE HUNDREDTH OF A SECOND, ask the athlete who just won a silver medal in
Treasure every moment that you have! And treasure it more because you shared it with someone special, special
enough to spend your time with.
And remember that time waits for no one. Yesterday is history. Tomorrow is mystery.
Today is a gift. That's why it's called the present!
Lots of members have asked for an update on the sterling-euro-US
dollar outlook following our mention of sterling last week. Pure FX have provided us with this
Sterling – Euro? ‘Despite a recent surge in the euro, underlying economic problems will still not go away. In
the spring, eurozone sovereign debt was the focus of the FX markets and euro weakness was clear before a rescue
package introduced by the ECB provided the euro with some much needed support. More recently, cracks have begun to
Sterling – Dollar? The US dollar has arguably been the most talked-about currency these past few weeks as concern
over a stall in the US recovery has grown. The Federal Reserve recently announced a second round of QE to the
tune of $600bn, which will be introduced at a rate of $75bn pcm until June 2011. Most analysts feel it is only a
matter of time before QE3 is introduced totalling $1-2tn. The dollar has since fallen to 9 month low against
sterling and a 10 month low against the euro.’
We recently offered a range of free reports to members and the
first, on affiliate schemes, has now been updated and is available on request (if you have already asked for
it you will receive it automatically in the next 24 hours).
The phrase ‘affiliate schemes’ really describes a range of joint venture deals, typically where one online business
refers internet users to another’s website to buy goods or services.
These schemes all have one common characteristic. The affiliate (i.e. the person or business who refers customers)
and the supplier of the goods or services will share profits according to the number of referrals and/or purchases.
This report gives you the how-to advice.
Robert Sutherland-Smith of UK350.com says that British Land shares
are a “buy”. Here’s why, ‘Once upon a time, as long a go as 2007, when the world was a different place before
the great secondary property plague, the share price of British Land was 1,400p; it’s now 503p where it
yields 5.2 per cent.’
‘At that level it looks good long-term value. First, it has the utility of a yield of more than 5 per cent; a
dividend payout that is likely to rise a bit this year and next. Second, it has a solid asset backing. Third,
because of the nature of the business it is in, it can make its cash go further by entering joint venture
investment arrangements, as it has done with Oxford Properties in the City.’
‘Property development companies tend to thrive in conditions of strong economic demand when rising rentals and
balance sheet gearing work wonders on equity asset value, revenue and cash flow. It is a reasonable assumption that
such conditions lie a year or two ahead of us.’